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ProPud - Kanelbulle
Project type
Art Direction, Story, Directing, Packaging Design
Date
May 2025
Location
Gothenburg
Link to full video
For the launch of the new protein bar Kanelbulle I created this short video. ProPud, being a brand that historically has focused a lot on cross-fit and ultra fit people, needed a new approach and layer of storytelling and lifestyle. Together with Fabian @ Tchikana.
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